Michael’s Fresh Food Market (MFFM) is born from the many years of Independent retailing experience. The vision of Michael Lorenz and his family MFFM combines a supermarket with a true fresh food market experience. Imagine visiting a farmers market and being able do your grocery shopping as well – And all at brilliant prices under one roof.
Thats’s what we’ve created at Michael’s Fresh Food Market.
The Lorenz Group operates four supermarkets across country Victoria and one liquor outlet. The two Michael’s SUPA IGA plus liquor stores are located in the Gippsland area, in the towns of Leongatha and Korumburra. The highway liquor outlet is also located in Leongatha. The two Fairleys SUPA IGA plus liquor stores are located in the Central Victoria area, in the towns of Eaglehawk and Shepparton.
Both of the Michael’s stores were opened in 1995, and have remained an integral part of the community since. In 2012, the Lorenz family purchased the Fairleys SUPA IGA store in Shepparton from some long term friends, and chose to maintain the Fairleys banner name. In 2015, the Lorenz family purchased the store IGA store in Eaglehawk and decided to brand it under the Fairleys name also.
The mission has always been to deliver the best shopping experience for customers through great service, the best fresh foods, the largest range and super competitive prices.
The vision has been to continue to give the people in the areas in which the stores trade a real alternative shopping experience and share our profits within those communities, local businesses supporting locals.
Michael’s Fresh Food Market follows exactly the same principals.
We are a family owned business with a close-knit, fun and customer focused culture. We are dedicated to providing outstanding HR support and we offer nationally accredited certificates in retail to assist with in our team’s career development.
Our staff are very proud of their store and their commitment to always exceed our customers’ expectations. We pride ourselves on our friendly service and value for money along with those ‘extra’s’ you just don’t get everywhere like sourcing a particular product, supporting our local community and stocking those brands you know and trust.
Community is a huge part of our business and our staff are at the ‘coal face’ of this involvement. They not only live locally, they are involved in many of the organisations that make our surrounding communities such a great place to live.
